About Us

Tuning and Rim Watches

"Yes, that fits!" we thought, and after extensive research, we found the perfect product. Our wheel clocks in various color designs combine the love for cars and motorcycles with practical accessories for both men and women.

Established in September 2020

Max and Uwe

Founders of DriftElement

VISIONS

  • COMMUNITY

    In our stylish community, everyone brings their unique vibe. It's all about shared fun, creativity, and good vibes. Welcome to our cool gang, where everyone matters! 🚀✨

  • STYLE

    Rimwatches are more than just timepieces – they are a statement of individual style. With a unique design, they give a personal expression to every wrist. Whether sporty, elegant, or casual, they are the perfect complement for a distinctive look.

  • MOTORSPORT

    We are not just sponsors; we are passionate racing enthusiasts. Our collection embodies this passion with dynamic design and high-tech materials, telling the story of adrenaline, speed, and the will to win.

    Our Story

    • April 2021

      Introduction of Our First Women's Model

    • September 2021

      Introduction of Your Wheel as a Watch. Custom-Made

    • October 2021

      Introduction of Our First Automatic Model

    • December 2021

      Over 20,000 Watches Sold in 2021

    • January 2022

      Our First Photoshoot in Dubai

    • March 2022

      Introduction of Merch Items such as Hoodies, T-Shirts & Polos

    • May 2022

      Attending the First Trade Show at the Nürburgring

    • May 2022

      Introduction of Swiss Sellita Movement

    • December 2022

      Reached over 45,000 Happy Customers

    • January 2023

      Expansion of Watch Production with In-House Painting

    • January 2023

      Second invitation to a Photoshoot in Dubai

    • February 2023

      Journey to the North Cape in Norway

    • May 2023

      500.000 TikTok and 100.000 Youtube Follower

    • July 2023

      700.000 Follower on TikTok

    • August 2023

      100.000 Follower on Facebook

    • September 2023

      Ice Out Drop for Our Third Anniversary

    • September 2023

      Sale of Golden ICE OUT Watch for €14,500

    • November 2023

      250.000 Follower on Instagram

    • June 2024

      400.000 YouTube Follower

    • July 2024

      Release of our first Advent Calendar

    • September 2024

      Release of Dodecadon Motorsport Automatic